Laiba Ali

I am a lecturer of Hospitality and Tourism at the University of Sunderland in London. I hold a PhD in Tourism Management. My specialisation is in hospitality and tourism marketing, with a research focus on AI-mediated consumer experiences and technology-driven transformation in Hospitality and Tourism.

I am an experienced academic with teaching and curriculum development expertise across undergraduate and postgraduate programmes in Digital Marketing, Marketing Principles, Hospitality and Tourism Operations, and Research Methods.

I have published extensively in high-impact journals and actively engaged in academic service, editorial work, and community building across international contexts.