Today it’s estimated that we take in about five times as much information as we did 25 years ago, and that we process as much data in a day as our 15th century ancestors would have in their lifetime.
- Professor, Wilfrid Laurier University
It can be much easier to develop a new product than to actually get people to try it, even for big established brands. Where did launches for products like Crystal Pepsi go wrong?
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