Krysten Stein

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Actress and writer Issa Rae speaks at the Fast Company Innovation Festival in New York in 2024. Her new microdrama, ‘Screen Time,’ has already garnered over 100 million views. Eugene Gologursky/Getty Images for Fast Company

TikTok’s popular microdramas shrink TV into bite‑sized chunks

Jessica Maddox, University of Georgia and Krysten Stein, University of Cincinnati

As TikTok invests in short-form scripted series, it’s leaning into the same storytelling, advertising and viewing habits that defined television.

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