Kristina Auxtova

Dr Kristina Auxtova is a Lecturer in Marketing at the University of Edinburgh. She has previously also worked at the University of Dundee and University College Cork.

Kristina's research interests revolve around questions of ethics and sustainability in advertising and consumption, particularly within the public and non-profit contexts. Her work on advertising focuses on advertising offence and how advertising issues are regulated. Within the sustainability domain, she looks mainly at second-hand consumption and the charity shop context, exploring ways to overcome consumer aversions towards clothing reuse. Kristina is also interested in pedagogies for integrating ethics and sustainability within the classroom.

Kristina completed her PhD at the University of Edinburgh Business School in 2019. She also has an MGE (Master Grande École) in International and European Business from EM Strasbourg, and a BA (Hons) in International Management and Intercultural Studies from the University of Stirling. Since 2022, she is a Fellow of the Higher Education Academy.