Kirsten Cowan

Dr. Kirsten Cowan (Ph.D.) is a Senior Lecturer of Marketing at The University of Edinburgh in Scotland. Her research focuses on the intersection of brands and digital channels. She explores how immersive technologies in particular engage and affect consumer information processing, and how this influences their relationships with brands. Her work has been published in Journal of Retailing, European Journal of Marketing, Journal of Business Research, Psychology & Marketing, and Journal of Business Ethics, among others. She is an associate editor for the Journal of Advertising Research and for the Journal of Product & Brand Management.