Damien Hirst, whose work Virgin Mother III is pictured here, has learned the lessons of personal branding. Suzanne Gerber

Survive in the art world: market the brand, sell the product

Artists such as Andy Warhol, Salvador Dali, and more recently Damien Hirst and Jeff Koons, are regularly held up as masters of self-marketing and as global artist brands. Koons, for example, is feted on…
How do we decide what art is worth – by the economic benefits it delivers or some notion of intrinsic value? fedee P

The tricky notion of ‘value’ in the arts

There’s plenty of discussion about arts funding in Australia – but are we ready to tackle tough questions around the “value” of the arts? That’s a challenge that will involve scrutinising the “benefits…

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