A Jewish family welcomes home their Navy man and gathers for a Passover Seder at their home in St. Paul, Minnesota in 1943. Minnesota Historical Society/CORBIS/Corbis Historical via Getty Images

How a coffee company and a marketing maven brewed up a Passover tradition: A brief history of the Maxwell House Haggadah

A collaboration between advertiser Joseph Jacobs and the famous coffee company produced the classic U.S. haggadah. The book sets out the ceremony for the Seder meal.

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