Kelli Frias

Kelli Frias is a Provost Associate Professor of Marketing in the Kogod School of Business at American University. Dr. Frias received her Ph.D. in Marketing with a minor in Law from the University of Arizona. Her research interests include marketing strategy, price formats, interfirm relationships, and price-quality relationships in healthcare. She is an Ewing Marion Kauffman Foundation Fellow and recipient of nearly $ 2 million in National Science Foundation grants, a $1.2 million grant from Blue Cross Blue Shield of Texas, and the VentureWell Foundation. She has published in journals such as Organization Science, Journal of Marketing, Journal of Macromarketing, Journal of Brand Management, Journal of Education for Business, and Education Theory. Her teaching interests include marketing strategy, brand management, and marketing and law. She has previously worked in grocery retail, labor relations, and as a consultant in branding and labor disputes.