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For companies like 23andMe, consumers are as much the product as the DNA test kits. Veronika Oliinyk/iStock via Getty Images Plus

23andMe is potentially selling more than just genetic data – the personal survey info it collected is just as much a privacy problem

If you were a 23andMe customer, your genetic and personal information could be used in civil or criminal cases, targeted advertising, medical discrimination and so much more.

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