As the leaders were meeting at G20 the tweeters were tweeting their own thoughts on the global summit. Flickr/Palazzo Chigi

From selfies to climate change: the #G20 debate on Twitter

The G20 Summit that brought many of the world’s most important leaders to Brisbane last weekend was also a major Twitter event. Australian and international users expressed their concerns over the appearance…
Tracking the career of YouTube star Charles Trippy provides some insight into the dynamics of YouTube success. YouTube screenshot

Collaborations are key to kickstarting your YouTube career

It might be ancient in social media terms but YouTube – which has been around since 2005 – continues to capture popular attention, with a number of internet entrepreneurs successfully building careers…
Viewer numbers might be down – but more and more people are interacting with Big Brother via social media. AAP Image/Nine Network, Paul Broben

Big Brother ratings are down – but social media use is up

While much has been made of the drop in ratings for this year’s season of Big Brother, not to mention cancellation of the Friday and Sunday episodes, social media activity is actually showing a slight…
The suspense of reality TV hangs on viewers’ votes for contestants. Can social media predict winners and losers? AAP Image/Nine Network/Paul Broben

Online fine line: using social media to predict the Big Brother eviction

Reality television, alongside shows such as Q&A – which may be Reality TV in all but name – frequently drives social media conversations about the Australian television industry. Big Brother, currently…
Channel Ten is trying to engage its audience through social media – but will it work? Channel Ten

Party Tricks struggles for votes with a social media audience

With Ten’s new drama Party Tricks set for an October 6 premiere, coverage has focused on the social media campaign to promote the show. In advance of the screening, Ten has created in-character accounts…
Mario Goetze’s 112th-minute goal won Germany the World Cup final, but that match wasn’t the most tweeted of the tournament. EPA/Marcus Brandt

The World Cup that was: a look back through social media

On Sunday, Germany held the World Cup aloft after scoring a goal in extra time. Somewhat surprisingly, the final wasn’t the most tweeted event of the 2014 tournament: that title went to Germany’s demolition…
Their football team might be out of the World Cup, but US viewership has skyrocketed during the tournament. EPA/Tannen Maury

Bigger than the Superbowl: the World Cup breaks viewing records

It’s official: more people in the US are streaming the World Cup than this year’s Superbowl, so it’s no surprise sports channel ESPN this week reported a 46% increase in viewership in group round games…
Look to Twitter to see what Brazilians really think of the World Cup. EPA/Abedin Taherkenareh

View from Brazil: Twitter as a tool for protest – and procrastination

Twitter activity this week, just like the World Cup, has definitely not slowed since the opening match. Here, we look at the shift in conversation as the tournament begins to take shape – who is excited…
Coca Cola is a major sponsor of the World Cup, but non-sponsors are capitalising on the tournament too. George/Flickr

Brands are big winners in the ‘first social media World Cup’

The 2014 World Cup has already seen a significant volume of Twitter conversation across a number of (English language) keywords, including #joinin, #worldcup, #Brazil2014 and #worldcup2014, as well as…
Is it worse to be hated or forgotten as a reality-show contestant? Courtesy of Seven Network

My Kitchen Rules pair are all the rage on social media – for now

The launch of the current series of My Kitchen Rules has undoubtedly been successful, both in terms of television ratings and in capturing a social media audience, clearly winning the battle for the Twitter…

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