A recent study highlights the significant long-term socioeconomic benefits of sports participation for women and girls.
- Assistant Professor, Lang School of Business, University of Guelph
Laissons les femmes et les jeunes filles s’habiller comme elles veulent pour pratiquer leur sport, et non selon un idéal féminin fantasmé par les hommes.
While the style and fit of sport apparel may seem like a minor detail in the broader scheme of things, what if it’s not? Let’s let women and girls dress for the role they want to play in women’s sport.
Women athletes and pro sports leagues are doing more with less, seizing the moment and expectations during the COVID-19 pandemic. When the crisis passes, professional sport should follow their lead.
Bianca Andreescu’s success provides an example of how to cover women’s sport and promote the athletic achievement of female athletes with hype and enthusiasm.
Women’s sports have been stuck in a boom-and-bust cycle for the past 20 years. It’s time to start a new narrative.
Corporate brands have a potentially lucrative opportunity with women’s hockey. All they need to do is have a little imagination and take a chance on long-term potential.
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- Location: Toronto, Ontario
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