Katherine Haenschen

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Barack Obama’s 2008 campaign logo inspired scholars to study the role of typeface in political communication. Getty/Sebastian Willnow/DDP/AFP

Typefaces have personality – and can be political

Daniel Tamul, Virginia Tech and Katherine Haenschen, Virginia Tech

Everything is political. And that includes typefaces, write two scholars who found that people see one group of typeface styles as liberal, another group of styles as conservative.

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