Katherine Curchin

Subjecting job seekers to bogus personality tests, as the UK did, was a misuse of behavioural insights. Lucky Business/Shutterstock

The promise and perils of giving the public a policy ‘nudge’

Do you consider yourself a rational person? For the most part, you probably are. If something hurts, you’ll stop doing it. If you like something, you’ll buy more of it, but you’ll rethink your decision…

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