Katherine C. Sredl

Professor Sredl's work has significantly impacted gender studies within marketing by theorizing and demonstrating how change impacts and is impacted by consumers in their everyday life, namely, rituals. She uses her Croatian and American identities to integrate, challenge, and embrace data and theory in her ethnographic research. Her three most cited publications ask how portrayals of gender roles in media impacts consumption, how women respond to globalization in daily rituals, and how consumers in post-conflict markets respond to peace treaties in daily life (Dayton Accord).

As an instructor, her greatest accomplishment is sending lifelong learners into marketing jobs with the knowledge, skills, and emotional intelligence to succeed in the industry and light the world on fire.