The results of last year’s election show how pointless it is to continue raising spending limits.
- Professor of Digital Politics, University of Sheffield
Youtube ads are money well spent – but smart campaigns will also target Twitch and Mumsnet.
Overall spending is reported but important details are missing.
A national survey reveals a low level of interest in this kind of political activity.
We knew this would be a bad night for the Lib Dems but few predicted it’d be this bad. Vince Cable, Danny Alexander, Simon Hughes, Jo Swinson, Ed Davey, Lynne Featherstone and many others have lost their…
The Liberal Democrats’ 2015 campaign has ditched ideology and emphasised concrete policy plans – not a good move when they’re struggling to be heard.
If they get the Lords reform they’re asking for, the Liberal Democrats might have to kiss goodbye to political influence entirely.
Launching their 2015 election manifesto, the Liberal Democrats have sought to grab the political agenda with the words “from cradle to college”. So far, other parties have focused on the economy, healthcare…
The Liberal Democrats’ appeal to the centre is mature and logical, but it’s hard to see whose votes it could possibly win.
Even if Nick Clegg survives the election, he may not survive the Lib Dem bloodletting that’s sure to ensue.
Party membership has long been declining across the political spectrum, but it’s hitting the Lib Dems hardest.
The Lib Dems may have upset the status quo, but there’s no such thing as three-party politics.
Polling at 8% two months before polling day hardly bodes well – can the Lib Dems stop the bleeding?
Lord Oakeshott has resigned from the Liberal Democrats because he believes Nick Clegg has turned the party he loves into a party with “no roots, no principles and no values”. With these words he thrust…
The British public was treated to two political set-pieces on Wednesday: the weekly exchange between David Cameron and Ed Miliband at prime minister’s questions and the second EU debate between Nick Clegg…
Ed Miliband suffers from a split personality. When discussed in the abstract – in polls, on the street or in newspapers - the image conjured up is of a policy wonk who, like many politicians, is far from…
As the Liberal Democrats descend on Glasgow for their party conference their attention is firmly focused on the forthcoming general election. With an average polling of just 11% and forecasts predicting…
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