Karly Nygaard-Petersen – The Conversation

Marketers are ready and willing to take on the challenge of driving sustainability. (Shutterstock)

November 22, 2023

Out with the old: Marketers are reinventing themselves for a more sustainable future

Ingrid Kajzer Mitchell, Royal Roads University and Karly Nygaard-Petersen, Royal Roads University

Marketers are caught between using traditional marketing practices focused on profit, planned obsolescence and overconsumption, and newer approaches centred on sustainability and social impact.

Eighty-five per cent of Ontarians support organ donation, but only one-third have opted in under the current system. (Shutterstock)

September 11, 2020

An opt‑out organ donor system could address Canada’s shortage of organs for transplant

Ajnesh Prasad, Royal Roads University and Karly Nygaard-Petersen, Royal Roads University

Thousands of Canadians are on waiting lists for life-saving organ transplants. An opt-out organ donor system, like the one Nova Scotia is implementing, could reduce avoidable deaths and suffering.

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