Karen Sutherland

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LinkedIn is focusing on a younger audience, targeting high school students. A Name Like Shields Can Make You Defensive/Flickr

LinkedIn for teens: how young is too young for a personal brand?

Karen Sutherland, Monash University

Despite recording revenue of US$1.5 billion last year, professional social networking site LinkedIn saw its shares take a 7% hit on Friday night, after its growth forecast disappointed the market. Since…
Using social media to screen job candidates is a common practice, but recruiters should be wary of the pitfalls. Image from www.shutterstock.com

Social media puts HR ethics under the spotlight

Karen Sutherland, Monash University

Social media has definitely changed the game for job-seekers and recruiters. Traditionally, HR recruiters placed an advertisement, sifted through the responses, and interviewed the shortlisted candidates…

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