New research reveals misinformation’s real-world impact, including poor health outcomes, falling public trust, and significant societal harm.
- Senior Lecturer, University of Waikato
Our research has found the ‘yes’ side has been generating the lion’s share of Voice content in the media and social media over the past six weeks, but is still trailing in the polls.
Our study found high levels of trust in media reports – but that trust can be eroded by fact-checking. Journalists need to rethink the way they report political stories.
