New research shows how identity-driven assumptions can turn common ground into conflict.
- Professor of Marketing, University of Montana
In many parts of the US, Americans must learn to live with fire. That means careful decisions on where homes are built and what’s around them, and allowing more low-risk fires to burn.
Adapting to our fiery future means preparing for the risks and not putting out every low-risk wildfire, writes the author of a new book on learning to live with fire.
If your city has a team with a Native American mascot, you’re more likely to hold stereotypical views of Native people.
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