Julie Hodson

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Once a maker of trends and now a follower of them, Topshop became less competitive as online shopping became more popular. Willy Barton/Shutterstock

Topshop: how the once trendsetting brand fell behind the times

Julie Hodson, Manchester Metropolitan University

Once nimble and reactive to changing trends, Topshop failed to join the internet shopping revolution and it’s paying the price.

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