Oh, yeah, and there’s a game, too.
- Professor of Sociology, West Virginia University
The NFL’s embrace of the sport points to a promising future. But gender and political divides could stand in the way.
History is filled with stories of business magnates taking big financial risks on the next big sports sensation. But emerging sports are more like social movements than business enterprises.
Headlines about pickleball’s exploding popularity abound. But the less visible social undercurrents of an emerging sport ultimately shape its long-term future.
Long after a crisis recedes, residual anxiety can remain and become calcified in cultures, customs and institutions.
A disc-golf boom is coinciding with a ball-golf bust.
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- Location: Morgantown, West Virginia, U.S.
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