Joseph Chen

Dr. Joseph Chen is a Senior Lecturer in Marketing at Macquarie University in Sydney, Australia. His research focuses on business ethics issues in marketing, particularly how consumers respond to ethically questionable business practices. He has explored this topic in various contexts, such as brand scandals and crises, data privacy practices in services marketing, and greenwashing in fast-moving consumer goods.

Dr. Chen's research on consumer ethical decisions during brand crises has been published in Financial Times top 50 journals (FT50), including the Journal of the Academy of Marketing Science and the Journal of Business Ethics. His studies on consumer responses to the ethical issue of data privacy have been applied in multidisciplinary contexts and featured in top journals such as Industrial Marketing Management (A*), International Journal of Hospitality Management (A*), and International Journal of Information Management (A*). Additionally, he explores consumer responses in international marketing contexts, with publications in the Journal of International Marketing (American Marketing Association Journal) and International Marketing Review (A/ABS3).

He is keen to disseminate knowledge about real-world industry problems and hopes to shape industry practices to benefit the broader society. His research ideas have been reported by The Conversation, Yahoo News, BBC Radio 4, National Interest (USA), Raidió Teilifís Éireann (Ireland), and Sputnik (UK).

Research interests: consumer behaviour, product-harm crisis, ethical judgment, and social media.