Joseph Aversa

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As inflation stabilizes, a new type of consumer has emerged, marked by value consciousness digital savviness, and a preference for experiences over material goods. THE CANADIAN PRESS/Cole Burston

Meet the ‘new consumer’: How shopper behaviour is changing in a post‑inflation world

Omar H. Fares, Toronto Metropolitan University and Joseph Aversa, Toronto Metropolitan University

With inflation finally starting to stabilize in Canada, a new type of consumer has emerged, marked by value consciousness, digital savviness and a preference for experiences over material goods.
A woman marks the first day of legalization of cannabis across Canada as she lights a joint in a Toronto park in October 2018. THE CANADIAN PRESS/Chris Young

Canada’s marijuana legalization provides lessons to the world on selling cannabis

Joseph Aversa, Toronto Metropolitan University; Jenna Jacobson, Toronto Metropolitan University, and Tony Hernandez, Toronto Metropolitan University

As many as 33 American states and several European countries are looking to legalize recreational cannabis. Canada’s experience has lessons for them about how best to sell cannabis.

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