Jordan Carr Peterson

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The Mississippi state flag, with a representation of the Confederate battle flag, is raised one last time over the state Capitol building on July 1, 2020. AP Photo/Rogelio V. Solis

Hit ’em where it hurts – how economic threats are a potent tool for changing people’s minds about the Confederate flag

Jordan Carr Peterson, North Carolina State University and Christian Grose, USC Dornsife College of Letters, Arts and Sciences

Public officials and individual citizens alike are more likely to oppose the presence of Confederate symbols when informed it may be bad for local business.

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