Jonathan Brookfield

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Chinese dancers perform during the launching of a promotion in Shanghai in 2004, the year China became Coca-Cola’s biggest Asian market. Claro Cortes IV/Reuters

How Western companies can succeed in China

Jonathan Brookfield, Tufts University

Uber’s ‘retreat’ from China has led to soul-searching about whether the country is worth it. Don’t tell that to Coca-Cola and GM, however, which have found great success in the People’s Republic.

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