By implementing paywalls, making exclusive content deals and incorporating ad tech, big media companies have reshaped what was once an entirely free and open ecosystem.
- Professor of Media and Communication, Muhlenberg College
Podcasting exploded due to the lack of gatekeepers. Now big tech companies are starting to act like traditional media networks, signing popular hosts to exclusive contracts and establishing paywalls.
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- Location: Allentown, Pennsylvania, U.S.
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