• Professor and William R. Kenan, Jr. Chair in the Department of Political Science , Vanderbilt University
A vote sign appears at a campaign event for Nevada Gov. Steve Sisolak and U.S. Sen. Catherine Cortez Mastro in Las Vegas on Nov. 1, 2022. Ronda Churchill/AFP via Getty Images

If Democrats prevail during the midterms, TV advertising might have something to do with it

While TV political ads might seem old-fashioned in the age of social media, research shows that this kind of advertising does win votes – and could influence the upcoming midterms.

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