• Professor of International Business Strategy & Emerging Markets at the University of Sussex Business School, and the Graduate School of Business, University of Cape Town
shutterstock.

Contextual bias can play out in management studies in both North and South

Academics face the choice of becoming a colony of the Northern mainstream or retreating into a Southern “indigenous” enclave. Both should be resisted.

Contact John for

  • General
  • Media request
  • Speaking request
  • Consulting / Advising
  • Research collaboration
  • Research supervision