Joanie Bouchard

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Stereotypes about the elderly having more than their fair share can be heightened during times of crisis when resources are seen to be scarce. (Shutterstock)

The pandemic played into ageist stereotypes, but intergenerational contact and co‑operation can overcome them

Victoria Esses, Western University; Alina Sutter, Western University; Joanie Bouchard, Université de Sherbrooke ; Kate Choi, Western University; Mamta Vaswani, Western University, and Patrick Denice, Western University

To reduce ageist perceptions of older people, we should encourage collectivist norms and the importance of acting for the common good.

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