The people at risk are the ones who need to be listened to.
- Lecturer in Sport and Education, University of Bath
Sport England has launched This Girl Can – an edgy promotional campaign that seeks to inspire women to challenge cultural assumptions about femininity that prevent them engaging in sport and exercise…
Recent Winter Olympic sporting success raises critical questions about the limits of national campaigns’ ability to translate gold medal “inspiration” into everyday participation for women and girls in…
Contact Jessica for
- General
- Media request
- Speaking request
- Consulting / Advising
- Research collaboration
- Research supervision
- Location: Bath, UK
- Website
- X (formerly Twitter): @JessFrancombe
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