Réticence des consommateurs, absence de réglementation… De nombreux facteurs peuvent bloquer la formation des marchés, comme ce fut le cas pour les véhicules électriques.
- Associate Professor of Strategy & Organisation and System Dynamics, EM Lyon Business School
Electric cars are hot, yet their global market penetration remains less than 0.5% of all vehicles. Research points the way to key questions to ask when building new markets.
Contact Jeroen for
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- Location: Lyon
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