Jens Nordfält

Jens Nordfält is Professor of Management Studies at the University of Bath. He has received awards both for his academic work as well as for his achievements in bridging the gap between industry and academia. Jens has written several books and book chapters on retailing, shopper marketing, consumer psychology, and in-store marketing, and published several articles in a-journals. Jens is very active in the retail industry as a speaker, researcher, and board member.