Jenna Jacobson

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Figuring out which foods garner more social media engagement will help restaurants and food content creators determine how to better amplify the reach of their online content. (Shutterstock)

Move over unicorn lattes, there’s a new Instagram trend in town: Normal‑looking food

Matthew Philp, Toronto Metropolitan University; Ethan Pancer, Saint Mary’s University, and Jenna Jacobson, Toronto Metropolitan University

New research using AI finds that trendy, unique-looking foods generate less social media engagement than traditional, normal-looking foods.
A woman marks the first day of legalization of cannabis across Canada as she lights a joint in a Toronto park in October 2018. THE CANADIAN PRESS/Chris Young

Canada’s marijuana legalization provides lessons to the world on selling cannabis

Joseph Aversa, Toronto Metropolitan University; Jenna Jacobson, Toronto Metropolitan University, and Tony Hernandez, Toronto Metropolitan University

As many as 33 American states and several European countries are looking to legalize recreational cannabis. Canada’s experience has lessons for them about how best to sell cannabis.
Les activités en ligne peuvent être examinées par des employeurs afin de présélectionner les candidats. Shutterstock

Les entreprises se tournent de plus en plus vers les médias sociaux pour filtrer les candidats

Anatoliy Gruzd, Toronto Metropolitan University; Elizabeth Dubois, L’Université d’Ottawa/University of Ottawa, and Jenna Jacobson, Toronto Metropolitan University

Les pratiques d’embauche éthiques doivent inclure une divulgation complète par l’entreprise de toute recherche dans les médias sociaux avant d’embaucher un candidat.
Users’ online activities can be reviewed by potential employers as a way to pre-screen job candidates. (Shutterstock)

Companies are increasingly turning to social media to screen potential employees

Anatoliy Gruzd, Toronto Metropolitan University; Elizabeth Dubois, L’Université d’Ottawa/University of Ottawa, and Jenna Jacobson, Toronto Metropolitan University

Ethical hiring practices should include a full disclosure by the company of any social media searches in advance of hiring a job candidate.

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