Forget high-end design and cutting-edge communication. The new Watch is a fitness device and heralds a shift for the company – from enabling self-expression to nudging users toward self-mastery.
- Professor of Media & Communication, Muhlenberg College
As social media slices and dices us into profile view rankings, numbers of likes and retweets, and follower engagement data, we constantly reflect on and recalibrate our digital selves.
Contact Jefferson for
- General
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- Research supervision
- Location: Allentown, PA, USA
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