Jeff Galak

Jeff Galak is Associate Professor (with indefinite tenure) of Marketing at Carnegie Mellon University’s Tepper School of Business and of Social and Decision Sciences (by courtesy) at CMU’s Dietrich College of Humanities . His university profile can be found here.

Jeff received his Bachelors of Science in Marketing and Economic Theory (2005), Master of Philosophy in Marketing (2008), and Ph.D. in Marketing (2009) all from New York University’s Stern School of Business. His expertise is in consumer behavior, consumer psychology, judgment and decision making, and research methodology. He has published academic research in top journals including the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Psychological Science, Journal of Personality and Social Psychology, Journal of Experimental Psychology: General, Journal of Experimental Social Psychology, and Judgment and Decision Making. He has presented his research at top marketing and psychology conferences including annual meetings of the Association for Consumer Research, Society for Consumer Psychology, Society for Judgment and Decision Making, and Society for Personality and Social Psychology. Though his primary interest is understanding consumer behavior more broadly, he focuses on work looking at, among other things, consumer enjoyment, hedonic adaptation, variety seeking, affective forecasting, expectation updating, sentimental value, gift giving behavior, and fluency effects.