Jean-Pierre Dubé

Jean-Pierre Dubé is the James M. Kilts Distinguished Service Professor of Marketing at the University of Chicago Booth School of Business. Professor Dubé is also director of the Kilts Center for Marketing at the Booth School, a Research Associate at the National Bureau of Economic Research and an Academic Fellow of the Marketing Science Institute. He holds a Ph.D. in Economics from Northwestern University.

His recent research studies differential pricing -- personalized pricing and other forms of targeted pricing -- and its implications for both firms and consumers. He also researches brands and digital marketing. Several of these papers have won or been finalists for awards.

He teaches MBA and executive courses in pricing and marketing analytics, for which he won the Hillel J. Einhorn Excellence in Teaching Award for the Executive MBA class of 2023, the Chicago Booth class of 2016 Phoenix Award for service to the extracurricular and community activities of the graduating class, and a 2005 Faculty Teaching Excellence Award for Evening MBA and Weekend MBA Programs.