The Māori world view provides a viable framework for building a new tourism model that prioritises quality over quantity.
- Associate Professor, School of Management and Marketing, University of Waikato
Can tourism ever be sustainable? Only if operators and consumers start looking beyond the idyllic postcard images and take undesirable consequences of tourism into account.
Māori business is booming thanks to entrepreneurs with a strong sense of cultural identity and a willingness to take risks.
Contact Jason for
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- Location: Hamilton, New Zealand
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