- Senior Lecturer of Marketing, Swinburne University of Technology
From magnetic closures to specialty 3D designs, fashion labels are thinking about how their clothing can be worn by everyone.
Alarmingly for the Morrison government, the public has well and truly registered its lack of action on climate change.
The way in which Australians think about leadership in the education sector has changed throughout the pandemic. It’s seen as a public good, with ethics and accountability gaining in importance.
New research shows WA Premier Mark McGowan has been rated highest in terms of leadership for the greater good, while Victorian leader Dan Andrews has surprisingly held steady through the second wave.
Woolworths’ A$780 millon investment in new automated distribution centres is a sign of how much COVID-19 has changed the way we shop. It points what’s to come in the retail sector.
Target’s fall from grace involves poor market positioning, confusing strategies, and a declining middle class consumer market.
A new survey reveals that public trust in the federal government’s ability to provide good, effective leadership has skyrocketed since the coronavirus crisis began.
While trust in politics maybe at an all-time low, new research finds that trust in sporting bodies is relatively high.
Department stores are collapsing. The internet is part of the problem, but so too is the hollowing out of the middle class.
Losing revenue from hotels and liquor retail outlets will hurt Woolworths Group, but not too much. The long-term reputational benefits are considerable.
According to a new survey, nearly a third of Australians believe the Coalition shows no ‘leadership for the public good’. Labor fared little better.
More than a third (35.4%) of respondents surveyed by the Australian Leadership Index believe banking and financial institutions show “no leadership for the greater good”.
Specific predictions go obsolete fast, but some common themes are emerging – convenience, fragmentation, intelligence, personalisation and experience.
This is how marketers are taking advantage of customer data to build predictive algorithms, and even tailor their products and offerings.
Retailers and shopping centre operators need to entice customers to stores, leading to some interesting experiments.
Retailing giant Wesfarmers says it is encouraged by growth in online sales at its Officeworks and Target stores, after the brands posted small lifts in total sales during the last quarter. But retailing…
Consumers are becoming less loyal as they put more focus on getting the best possible deal, and become more willing to shop around to get it. In response, retailers have turned to loyalty programs in an…
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