• Assistant Professor of Business and Society, ESADE
The founder of Patagonia, long known for environmental activism, said on Sept. 14 that the company is dedicating all its future profits to a non-profit focused on fighting the environmental crisis and defending nature. (Shutterstock)

Has Patagonia defined a new gold standard for business responsibility?

Whether or not Patagonia’s recent move will have a lasting impact on business responsibility will depend on how it balances its environmental impacts with the social good it carries out.

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