Janet Borgerson

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  • Senior Wicklander Fellow at the Insitute for Business and Professional Ethics, DePaul University
Record companies released stereo demonstration albums that showcased how sound could move from left to right, creating a sense of movement. From the collection of Janet Borgerson and Jonathan Schroeder

How stereo was first sold to a skeptical public

Jonathan Schroeder, Rochester Institute of Technology and Janet Borgerson, DePaul University

Sixty years ago, stereo promised to forever change the way people listened to music. But how could record companies convince customers to buy a new record player, speakers and amplifier?

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