New research shows most gamblers misunderstand “free bet” terms, leaving them exposed to far higher costs than expected.
- Lecturer and Researcher in Psychology, Swansea University
Mensagens diferentes são mais eficazes para públicos diferentes.
Different messages are more effective for different audiences.
A new study finds gambling livestreams, where influencers bet to huge audiences, are normalising risk and fuelling addiction among young viewers.
Research shows that showing gamblers counter-advertising videos to expose industry tactics may help gamblers resist persuasion.
Artificial intelligence and augmented reality tools are upping the stakes when it comes to online sports betting.
Many sports betting platforms now offer the opportunity for punters to place multiple bets in quick succession during the course of a match.
An upcoming review of gambling legislation must consider powerful new styles of gambling advertising.
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