L’oppressant labyrinthe dans le film Backrooms apparaît étrangement familier en notre époque d’horizons bouchés, de précarité and de promesses trahies.
- Professor in Marketing and Consumer Culture Studies, Lancaster University
Beneath the horrifying labyrinth, Backrooms tells a familiar story of foreclosed futures, precarity and frustrated aspirations.
The Backrooms began with a single image: a claustrophobic warren of tawdrily yellow, windowless rooms with aged carpets and harsh overhead fluorescent lights.
Damaging as it is, food waste has an end point: it decomposes, breaks down, and returns to the soil. Plastic packaging persists indefinitely.
With A Quiet Place and Far Cry 5, sci-fi influenced media is once again turning a mirror on society’s anxieties.
Why is there so much consumer interest in recreating Christmas dinners from the past?
Restaurants can open the ‘Doors of Perception’, too.
Shoppers have had it with supermarket science and instead are embracing more holistic styles of eating.
Contact James for
- General
- Media request
- Speaking request
- Consulting / Advising
- Research collaboration
- Research supervision
- Website
- Article Feed
- ORCID
- Joined







