Jamel Khenfer

Jamel Khenfer est enseignant-chercheur en marketing à Zayed University aux Émirats Arabes Unis. Titulaire d'un doctorat en sciences de gestion de l'IAE Aix-Marseille, ses recherches, à forte composante expérimentale, portent sur les problématiques managériales liées aux variations du sentiment de contrôle perçu par les consommateurs. Elles explorent les implications marketing dans les domaines de la communication marketing, du marketing numérique et du marketing social. Ses travaux ont été publiés dans des revues académiques de premier plan telles que Journal of the Academy of Marketing Science, Journal of Business Research, Journal of International Marketing, et Journal of Experimental Social Psychology, entre autres.

Jamel Khenfer is a marketing professor at Zayed University in the United Arab Emirates. He holds a PhD in Management Sciences from IAE Aix-Marseille. His research, which has a strong experimental component, focuses on managerial issues related to variations in consumers’ perceived sense of control. It examines marketing implications in the areas of marketing communication, digital marketing, and social marketing. His work has been published in leading academic journals such as the Journal of the Academy of Marketing Science, Journal of Business Research, Journal of International Marketing, and Journal of Experimental Social Psychology, among others.