Jack West

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Many apps and social media platforms collect detailed information about you as you use them, and sometimes even when you’re not using them. Malte Mueller/fStop via Getty images

The hidden cost of convenience: How your data pulls in hundreds of billions of dollars for app and social media companies

Kassem Fawaz, University of Wisconsin-Madison and Jack West, University of Wisconsin-Madison

Many of the apps and social media platforms you use every day may not charge you money, but often there is a price to pay – your privacy.

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