He’s a top chef, a natural on TV, but perhaps Jamie Oliver underestimated the difficulties of running a restaurant chain in a recession.
- Emeritus Professor of Marketing, University of Birmingham
Getting into the Christmas spirit means buying stuff. But how much is too much?
The upmarket store is reining in expansion but doubling down on value-added for its core clients.
New research shows how marketers get away with making their food look and sound healthier than it really is.
It turns out most of us under-report how many calories we consume – but it’s not entirely our fault.
Why Britain’s obesity crusader could be heading for disappointment.
Despite her age Barbie hasn’t matured – a successful formula that has worked for Mattel.
McDonald’s has been on a rollercoaster ride over the last year but its growth in sales shows what the company is doing right.
A change in media habits is not the only reason why FHM and Zoo magazine are having to cease publication.
Celebrity chef Jamie Oliver’s campaign to introduce a sugar tax on fizzy drinks and snacks has been gaining momentum. Oliver has a history of trying to persuade the British public to eat more healthily…
Traditional brands like Levis are suffering big set backs from the growing trend of sport fashion.
In its home territory of the UK, a mention of the word “Aga” immediately conjures up an image of middle-class, middle England, where the Aga cooking stove is the aspirational kitchen feature. No country…
Ashley Madison uses an age-old marketing technique of tapping into people’s desires.
Britain’s night-time economy appears to be in a state of decline if recent headlines are anything to go by. Nearly half of the UK’s clubs have closed their doors in the past decade and pubs are closing…
Offensive marketing is a strategy of making ads that shock and awe people in a good way. But sometimes they end up being just plain offensive.
Discount stores thrive on their ability to attract the shoppers who want to shop there – not just the ones who need to.
One of the biggest ironies in the history of bottled water is the role that the soft drinks industry has had in its growth.
Does anyone really know the proper price of anything in supermarkets anymore?
Ryanair’s embrace of good customer services is not just getting them more customers, it’s challenging accepted business theory too.
It is important not to see the Consumer Price Index as some kind of cultural mirror.
Attitudes to complaining are changing – more are doing it and it’s getting easier
A terminally ill doctor has started a campaign to encourage healthcare staff to introduce themselves to patients. Kate Granger initiated the “Hello my name is …” campaign while she was hospitalised and…
When it was announced last year that Coca-Cola had agreed a two-year sponsorship deal with the owners of the London Eye, the general manager of the company’s UK and Ireland operations said the sponsorship…
Food labelling is a contentious topic that has been going through the mincer for decades. Many of the issues have been designed to aid the consumer, such as the traffic light system, and clearer displays…
Christmas is never plain sailing. It’s tough on consumers trying to work out how much food to buy and how to get their hands on the latest must-have toy for children, and it’s tough for retailers trying…
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