- Professeur-Chercheur en Marketing, INSEEC Grande École
Isabelle Chalamon is Assistant Professor in the Marketing Department of INSEEC Grande Ecole. She holds a PhD from Paris II University (France). Her areas of investigations mainly concern patient behavior, patient empowerment and resistance, as well as Orphan Drugs marketing and CSR in the pharmaceutical sector. She is also interested in obesity prevention and is currently carrying out research on consumer use of nutritional labeling.
Experience
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–presentProfesseur en Marketing, INSEEC Grande Ecole
Education
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2008Université Paris 2 Panthéon-Assas, Doctorat en Sciences de Gestion
Contact Isabelle for
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- Location: Lyon
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