Inna Piven

Throughout her career, Inna has combined her academic interests with different jobs in marketing and running a business. She considers herself a marketing professional and a marketing educator, owing to a diverse background in advertising, branding, digital marketing, and education. Before working as a Marketing Lecturer in New Zealand, for the better part of a decade, she worked on developing private TV and Radio channels in the Russian Far East, being responsible for brand development and management. Inna is a social media marketing professional certified by Hootsuite Academy, Licence 11739895. She has earned digital marketing certifications in Inbound Marketing & Marketing Software by Hubspot, a leading platform for marketing, sales, customer service, and CRM.

Since 2011, Inna has been developing and teaching a variety of marketing papers across tertiary education institutions in New Zealand, including digital and social media marketing. She uses her degrees in education and business combined with her professional experiences to create a learning environment for students grounded in real-world business contexts.

Inna’s research interests cover a range of business and educational topics related to social media. Her publications include journal articles published in the Journal of Retailing and Consumer Services and book chapters in Advances in E-Business Research (AEBR) Book Series and Global Perspectives on Social Media in Teaching and Learning: Emerging Research and Opportunities by IGI Global. She has made numerous New Zealand and international conference presentations and served as a reviewer for marketing publications, including Case Studies in Strategic Communication. Inna’s research on consumer-brand relationships on social media was presented at the First European Conference on Social Media at the University of Brighton (UK) in 2014.