Imam Salehudin

32

Articles

4

Comments

Imam Salehudin is the Director of the Undergraduate Program in Management at the Faculty of Economics and Business, Universitas Indonesia, a position he has held since 2024. He has been a full-time faculty member of the Department of Management at the same institution since 2013, where he teaches both undergraduate and postgraduate courses.

Imam earned his undergraduate degree from the Faculty of Economics and Business at Universitas Indonesia in 2006. He then pursued a master's degree in Psychometrics from the Faculty of Psychology, Universitas Indonesia, graduating in 2010. He completed his PhD in Marketing at The University of Queensland's School of Business in Brisbane, Australia, in 2021. His research focuses on the integration of digital technology in marketing and the evolution of business models to adapt to these advancements.

He currently serves as the Editor-in-Chief of the ASEAN Marketing Journal, which is accredited as SINTA 2 by the Indonesian Ministry of Culture and Education. His editorial experience also includes roles as the Editor-in-Chief of Jurnal Manajemen dan Usahawan Indonesia (The Indonesian Journal of Management and Entrepreneurs) and as the Managing Editor of the South East Asian Journal of Management.

Experience

  • 2024–present
    Associate professor, Universitas Indonesia
  • 2022–2024
    Assistant professor, Universitas Indonesia
  • 2011–2022
    Lecturer, Universitas Indonesia

Education

  • 2021 
    University of Queensland, Doctor of Philosophy (Marketing)
  • 2010 
    University of Indonesia, Master of Science / Psychology
  • 2006 
    University of Indonesia, Bachelor of Economics

Publications

  • 2024
    Perceived aggressive monetization: Why some mobile gamers won’t spend any money on in-app purchases, Electronic Commerce Research
  • 2024
    The Impact of Exposure to Online Advertising on The Intention to Download Online Loan Applications Among Young Adults (18-27 Years) in Indonesia, Journal of Marketing Innovation (JMI)
  • 2022
    A deeper understanding of student preferences for in-class video use: a segmentation analyses of needs, group differences and preference clusters, Education+Training
  • 2022
    To pay or not to pay: understanding mobile game app users' unwillingness to pay for in-app purchases, Journal of Research in Interactive Marketing
  • 2021
    The Effect of Perceived Product Quality, Brand Personality, and Loyalty on Brand Switching Intention of Technological Products, The South East Asian Journal of Management 15 (2), 169-187
  • 2021
    No Such Thing As A Free App: A Taxonomy of Freemium Business Models and User Archetypes in the Mobile Games Market, ASEAN Marketing Journal 13 (2), 118-137
  • 2017
    Intention to Adopt and Willingness to Pay: Mass Rapid Transit (MRT) System in Greater Jakarta, Indonesia, ASEAN Marketing Journal 9 (2), 90-100
  • 2017
    “Reverse Engineering” the Pitching Research Template: A Simple Tool to Help Understand the Academic Literature, Journal of Accounting and Management Information Systems 16 (1), 203-210
  • 2016
    100%♥ Indonesia: Role of Government Campaign to Promote Local Products in Indonesia, Asean Marketing Journal, 8(1), 1-17.

Grants and Contracts

  • 2024
    A Global Study of Young Consumers Evaluation of Service Robots in the Retail Store
    Role:
    Ketua Pengusul
    Funding Source:
    Hibah PUTI Q2 2024-2025
  • 2024
    Pencegahan Perilaku Keuangan yang Tidak Bertanggung Jawab Akibat Paparan Iklan Pinjaman dan Judi Online pada Kelompok Rentan Remaja dan Dewasa Muda
    Role:
    Ketua Pengusul
    Funding Source:
    Hibah Pengmas Edukasi Daring FEB UI
  • 2024
    Pencegahan Perilaku Keuangan yang Tidak Bertanggung Jawab melalui Edukasi Literasi Keuangan Syariah bagi Siswa SMA di Jawa Timur
    Role:
    Anggota Pengusul
    Funding Source:
    Hibah Pengmas Gerakan Masyarakat FEB UI
  • 2022
    Edukasi Daring: Bijak Bermain Online Games: Mengenali Upaya Monetisasi Agresif, Menghindari Pengeluaran Berlebih, dan Menghasilkan Uang melalui Play-to-earn Gamefi
    Role:
    Ketua Pengusul
    Funding Source:
    Hibah Pengmas Edukasi Daring
  • 2021
    e-CSI: Developing a Community Satisfaction Index of Corporate Social Responsibility Activities using Sentiment Analysis of News, Narratives and Social Media Contents from US and Indonesian Firms
    Role:
    Anggota Pengusul
    Funding Source:
    Hibah Riset Klaster FEB UI
  • 2013
    Consumer Ethnocentrism and the 100% Love Indonesia Campaign
    Role:
    Ketua Pengusul
    Funding Source:
    Hibah Penelitian Internal UI

Professional Memberships

  • Academy of Marketing Science: Ruston, Louisiana, US

Research Areas

  • Marketing (1505)
  • Cognitive Sciences (1702)

Contact Imam for

  • General
  • Media request
  • Speaking request
  • Consulting / Advising
  • Research collaboration
  • Research supervision