Iliana Ferrer

liana Ferrer is a lecturer in the Department of Audiovisual Communication and Advertising at the Universitat Autònoma de Barcelona (UAB). She serves as Deputy Director of the Olympic Studies Centre (CEO-UAB) and Deputy Director for Communication at the Sport Research Institute (IRE-UAB). Her research focuses on communication, sport, and emerging technologies. She holds a PhD in Audiovisual Communication and Advertising (Cum Laude) from the Universitat Autònoma de Barcelona and a Bachelor's degree in Social Communication and Journalism from Universidad del Norte (Colombia).