Ian Goodwin

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How digital marketing of legal but harmful products escalates health threats to the most vulnerable

Tim McCreanor, Te Kunenga ki Pūrehuroa – Massey University; Angela Moewaka Barnes, Te Kunenga ki Pūrehuroa – Massey University; Antonia Lyons, University of Auckland, Waipapa Taumata Rau; Ian Goodwin, Te Kunenga ki Pūrehuroa – Massey University, and Nicholas Carah, The University of Queensland

So-called ‘limbic capitalism’ uses social media to target the brain’s reward centres. In the process it escalates health threats to the most vulnerable consumers.

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